Paramount+ is strengthening its grip on global sports entertainment by expanding its media rights deal with the UFC to include Latin America and Australia starting in 2026. The new agreement, signed under Paramount Global, significantly widens the platform’s footprint in the combat sports market — an area experiencing massive growth in both viewership and commercial value.
The updated contract grants Paramount+ the right to stream all UFC numbered events and Fight Nights across the new regions, replacing local pay-per-view distributors with an all-access subscription model. This marks a clear shift toward digital-first sports broadcasting, where fans can engage with live fights through integrated social and interactive features rather than traditional cable systems.
Analysts see the deal as another sign that live sports remain the most powerful content currency for streaming platforms. As the battle for global sports rights intensifies, companies like Paramount are betting on combat sports to attract and retain subscribers in competitive markets.
The expansion also opens the door for future Web3 integrations — such as blockchain-based fan tokens, NFT collectibles, or tokenized ticketing systems — offering new ways for audiences to participate in the UFC ecosystem.
With this move, Paramount+ reinforces its ambition to become not just a content provider but a next-generation media hub, blending streaming, fandom, and finance into one global entertainment experience.
