Eightco Holdings Inc. (NASDAQ: OCTO) has successfully raised approximately $270 million through a private placement to implement a pioneering treasury strategy using Worldcoin (WLD). The company plans to hold Worldcoin as its primary treasury reserve, making it one of the first companies to adopt digital assets at the corporate treasury level.
The deal included $250 million from the sale of 171,232,877 shares at $1.46 per share, led by MOZAYYX with participation from the World Foundation and Discovery Capital Management. An additional $20 million came from BitMine Immersion (NYSE AMERICAN: BMNR) for 13,698,630 shares. BitMine has seen its shares surge over 500% in the past six months.
As part of this strategy, Eightco will change its NASDAQ ticker symbol to ORBS, effective September 11, 2025, coinciding with the closing of the deal. Tech analyst Dan Ives has been appointed Chairman of the Board. “World is the internet of people. While AI provides endless abundance, World gives us infinite trust and authentication,” Ives said.
Worldcoin, co-founded by Sam Altman and Alex Blania, has created nearly 16 million accounts using Proof of Human authentication and its patented Orb iris-scanning technology across more than 45 countries. Altman stated that if successful, Worldcoin could become the largest network of real people online, fundamentally changing how we interact and transact across the internet.
According to InvestingPro, BitMine Immersion demonstrates strong financial health, with projected revenue growth of 106% this year. The company’s assets now exceed $8.82 billion, including Ethereum, Bitcoin, and unencumbered cash.
This investment highlights the growing interest of major companies in digital assets and blockchain solutions for treasury management. OCTO/ORBS sets a new example of integrating cryptocurrency into corporate financial strategy.
