Daily fantasy sports platform Underdog has announced a strategic partnership with Crypto.com to launch a groundbreaking product: “event contracts” — derivative instruments tied directly to the outcomes of sporting events.
This innovation allows users to trade contracts based on specific match results, adding a new layer of financial engagement to sports. Unlike traditional betting, these contracts are structured as regulated financial instruments, offering a hybrid between sports speculation and investment markets.
The service is currently available in 16 U.S. states, with expansion plans underway. By leveraging Crypto.com’s blockchain infrastructure, Underdog aims to create a transparent and scalable marketplace for fans, traders, and investors alike.
Why it matters
The collaboration highlights a growing convergence between sports media rights, fan engagement, and digital asset trading. Instead of simply consuming sports content, audiences now have the opportunity to participate financially in the outcomes — potentially reshaping how sports are monetized in the digital era.
Industry analysts note that event contracts could eventually evolve into a new class of sports-linked financial products, bridging the gap between Wall Street and the playing field.
