UK-based insurance and investment giant Aviva has launched a new pension investment option called “My Future Vision,” which allocates 25% of participants’ contributions into private market assets, including private equity, credit, infrastructure, and real estate. The initiative reflects a growing trend among institutional investors to diversify portfolios beyond traditional public markets.
A New Approach to Pension Investing
Traditionally, pensions have relied heavily on public equities and government bonds to balance risk and return. With the introduction of “My Future Vision,” Aviva aims to enhance risk-adjusted returns by tapping into private markets, which historically offer higher growth potential and low correlation with public markets. While private market investments often come with higher fees and lower liquidity, they can provide long-term portfolio stability and increased diversification.
Key Features of “My Future Vision”
- Private Market Allocation: 25% of pension contributions are directed to alternative assets, offering exposure to private equity deals, credit instruments, real estate projects, and infrastructure developments.
- Diversification Benefits: By including less-correlated asset classes, participants’ portfolios may experience reduced volatility over time.
- Long-Term Growth Potential: Private markets have historically generated higher returns than traditional public investments, making them attractive for long-term retirement planning.
- Strategic Risk Management: Aviva emphasizes that investments are selected with a focus on stability, governance, and long-term performance, balancing risk and reward.
Implications for Investors
This pension plan is particularly relevant for investors seeking alternative investments within a structured retirement vehicle. It allows individuals to benefit from assets that were previously accessible mostly to institutional investors, while still maintaining the oversight and risk controls of a regulated pension scheme.
Aviva’s initiative signals a broader shift in pension management, where innovative investment strategies are increasingly integrated into retirement planning. As private markets continue to grow in scale and sophistication, offerings like “My Future Vision” could redefine how savers approach long-term wealth accumulation and retirement security.

