World Liberty Financial (WLFI) has unveiled ambitious plans to launch its own debit card and actively explore tokenization of real-world assets (RWA), including real estate, oil, and gas. The announcement was made by co-founder Zach Witkoff during the TOKEN2049 conference, as reported by Reuters.
Crypto Meets Everyday Spending
The upcoming WLFI debit card is designed to seamlessly integrate cryptocurrency into everyday transactions. Witkoff confirmed that a pilot program will start next quarter, with the official launch expected in Q4 2025 or Q1 2026. This initiative aims to simplify the entry of retail users into the crypto ecosystem by linking crypto holdings directly with a spending solution.
USD1 Stablecoin as the Core of the Ecosystem
The WLFI ecosystem will include the USD1 stablecoin, the new WLFI app, and the debit card. According to Witkoff, USD1 will serve as the base pair for tokenized assets, providing a stable, transparent, and reliable anchor for investments in RWAs. This approach seeks to ensure that users can interact with tokenized real-world assets in a secure and culturally familiar environment.
Real-World Asset Tokenization
WLFI plans to explore the tokenization of various real-world assets, from real estate to energy commodities. By integrating USD1 as a foundational stablecoin, the platform aims to bring transparency and efficiency to these markets. Witkoff noted that while early industry skepticism existed—particularly after interactions with Aptos in 2024—the project has now gained momentum and credibility.
High-Profile Participation at TOKEN2049
Witkoff participated in a panel discussion alongside Donald Trump Jr., highlighting the growing mainstream interest in crypto innovation. The TOKEN2049 conference featured numerous influencers, experts, and crypto leaders, reflecting the expanding adoption of blockchain solutions for financial products.
In summary: WLFI’s upcoming debit card and RWA tokenization efforts represent a bold step toward bridging traditional finance and the crypto ecosystem, offering users a comprehensive and integrated financial experience.
