Christie’s International Real Estate has announced the launch of a new $1 billion division in Southern California (SoCal) dedicated to property transactions using cryptocurrency. The move marks one of the largest initiatives in the emerging crypto real estate sector.
The portfolio of the new division already includes several high-profile properties, such as the futuristic “Invisible House” and multiple luxury estates in prestigious locations. With this innovation, global buyers will now be able to purchase prime real estate directly with Bitcoin and other cryptocurrencies, bypassing traditional banking hurdles.
Analysts suggest that this step could serve as a catalyst for mainstream adoption of crypto in the real estate industry. Until now, only a handful of developers and private sellers experimented with digital assets. By entering the market, a global brand like Christie’s legitimizes crypto-based deals in the luxury property segment.
“Christie’s has long been associated with innovation in art and investment markets. The launch of our crypto division in SoCal is another step toward making digital assets a recognized instrument in high-value transactions,” said a company spokesperson.
Experts predict that Christie’s bold move could encourage other leading real estate agencies to integrate crypto payments, especially in the U.S., the UAE, and Europe, where demand for a blend of luxury living and Web3 solutions is rapidly growing.
