Morgan Stanley announced plans to introduce cryptocurrency trading on its E*Trade platform in the first half of 2026 through a partnership with Zerohash. This move will allow clients to trade Bitcoin, Ethereum, and Solana, marking a significant expansion of institutional support for digital assets.
The collaboration with Zerohash leverages its expertise in crypto custody and trading infrastructure, ensuring secure and compliant access for E*Trade users. By integrating crypto trading into its brokerage platform, Morgan Stanley aims to bridge traditional finance and the growing digital asset ecosystem, catering to increasing client demand for exposure to cryptocurrencies.
Industry experts note that the launch reflects a broader trend of mainstream financial institutions embracing digital assets, signaling growing confidence in the crypto market’s maturity and regulatory clarity.
The platform is expected to offer user-friendly trading interfaces, secure wallets, and access to major cryptocurrencies, providing retail and institutional clients with streamlined opportunities to participate in the crypto economy.
