Italy’s top football league, Serie A, is exploring innovative ways to increase its revenue from international media rights by leveraging blockchain technology. According to recent reports, the league is evaluating digital solutions that could provide transparency, secure transactions, and new monetization avenues for broadcasters and fans worldwide.
Blockchain for Transparency and Efficiency
Traditionally, media rights contracts involve complex licensing agreements and intermediaries, often making the process opaque and slow. Serie A’s initiative aims to digitize and streamline these agreements using blockchain, allowing for secure, real-time tracking of rights ownership and usage.
“With blockchain, every transaction and licensing deal can be verified instantly, reducing disputes and ensuring that revenue reaches the right stakeholders efficiently,” a league representative explained.
Digital Rights and New Revenue Streams
The league is also considering launching tokenized digital media rights, enabling fractional ownership for investors and international partners. This could open up new funding opportunities and attract a broader global audience. Fans might even participate in blockchain-based experiences, such as voting on highlight reels or purchasing NFT-based memorabilia tied to specific matches.
Currently, international media rights bring Serie A approximately €250 million annually, significantly lower than the English Premier League. Blockchain adoption could help the league compete more effectively in the global sports media market.
Crypto and Fan Engagement
Beyond financial efficiency, blockchain could enhance fan engagement. NFT collectibles, fan tokens, and exclusive content access can create additional revenue streams while deepening fan loyalty. Analysts suggest that leagues that adopt blockchain early may capture both financial and strategic advantages over competitors.
“Serie A is looking not just to sell media rights, but to revolutionize how fans and investors interact with football content globally,” the representative added.
