Eric Trump, son of former U.S. President Donald Trump, confirmed that he is actively working on a real estate tokenization project in collaboration with World Liberty Financial and its stablecoin, USD1, according to an interview with CoinDesk.
The initiative aims to allow investors to purchase fractional ownership in properties directly, bypassing traditional banks. This approach is intended to democratize access to real estate investments, enabling retail investors to participate in projects that were previously limited to large financial players.
Trump explained that the tokenization process will involve a property currently under construction, leveraging World Liberty Financial’s blockchain infrastructure. Investors will have the opportunity to acquire share tokens, gaining additional benefits such as hotel privileges and exclusive services.
This project is part of a broader strategy by World Liberty Financial to integrate crypto infrastructure with traditional finance. Eric Trump emphasized that tokenization could provide a more inclusive investment model, offering micro-investments starting at $1,000 without relying on banks as intermediaries.
The announcement follows comments by project partner Zak Witkoff at the Token2049 conference in Singapore, where he noted plans to migrate portions of the Trump family’s real estate portfolio onto the blockchain.
Founded in 2024, World Liberty Financial is also developing its own payment infrastructure, including a debit card and mobile application, enabling everyday transactions using the USD1 stablecoin.
Earlier, the company revealed plans to launch its WLFI token on the Ethereum mainnet. Starting September 1, 2025, investors can access 20% of their allocated tokens immediately, with the remaining 80% released later based on community voting. The company also proposed a mechanism for token buyback and burn to manage supply and value.
