London-based Man Group, the world’s largest publicly listed hedge fund, reported a 22 % rise in assets under management, reaching a record $213.9 billion by late September 2025.
The firm saw $6.5 billion in new inflows, driven by equity and credit strategies — but analysts suggest a broader trend: renewed investor appetite for alternative assets, including blockchain-linked funds and digital-asset exposure.
According to industry data, over 55 % of institutional portfolios now include some form of alternative allocation, while crypto-hedge funds are estimated to manage over $25 billion globally — up nearly 40 % YoY.
Institutional Allocation Snapshot
| Asset Class | 2024 → 2025 Change | Institutional Allocation |
|---|---|---|
| Private Credit | +9 % | 38 % |
| Hedge Funds | +7 % | 61 % |
| Digital Assets | +12 % | 27 % |
| Real Assets (RWA) | +5 % | 42 % |
Analyst View:
“The liquidity narrative is evolving. Hedge funds aren’t abandoning crypto — they’re integrating it into broader alt-strategies,” said Maya Gould, CIO at EdgeStone Capital.

