A recent study by Originality.ai found that 82% of books in the herbal medicine category on Amazon are likely generated by artificial intelligence. Researchers examined 558 titles published between January and September 2025 and discovered numerous fictional authors and brands promoting questionable remedies.
“This exposes a massive amount of unmarked, unverified content flooding Amazon,” said study author Michael Freeman. He emphasized that lack of transparency poses risks for readers seeking reliable herbal and natural medicine guidance.
Many of the suspected AI-written books promote remedies such as “Ginkgo Tincture for Memory” or “Immune-Boosting Gummies” without any verified efficacy. One example, Natural Healing Handbook by Luna Philby, topped the Aromatherapy and Herbal Medicine categories, despite having no identifiable author, publisher, or brand. Originality.ai confirmed with 100% probability that the text was AI-generated.
Experts note that these books often use nature-inspired pseudonyms like “Rose, Fern & Carnation” and include leaf emojis—a recognizable style of generative AI models. Some titles reference discredited herbalists such as Barbara O’Neill and Alfredo Boumena, who have been criticized for promoting unproven cancer treatments.
Herbalist Sue Sprang warned: “There is now a huge volume of herbal research that is absolute nonsense. AI cannot separate the credible information—it only adds to the confusion.”
Den Conway, CEO of the Publishers Association, urged Amazon to label AI-generated books and remove misleading content. Amazon representatives responded that they enforce strict publication rules and use detection tools to identify violations, regardless of whether content is created by humans or AI.
Previously, it was reported that in Australia, a company used AI to create a government report for $440,000, highlighting the growing role of AI in content production.
