Global sports streaming platform DAZN Group is reportedly preparing a bid for the 2027-2031 UEFA Champions League global media rights, with support from Saudi Arabia’s Surj Sports Investment, which recently acquired a 10% stake in the company. The move could reshape the financial landscape of sports broadcasting, with rights valued at nearly £440 million per season for exclusive top-tier matches.
Industry insiders suggest that DAZN’s bid could involve new digital-rights monetization models, potentially incorporating blockchain-based contracts or crypto-enabled subscription frameworks. By exploring tokenized access to premium football content, DAZN may pioneer a hybrid model blending media rights and decentralized finance.
The company’s Saudi backers see this as a gateway to expanding their global sports portfolio, combining streaming innovation with fintech infrastructure. Analysts note that such deals could eventually enable fractional ownership of media rights, allowing institutional and retail investors to participate in the sports entertainment economy.
If successful, this would mark one of the first instances where crypto finance intersects directly with global sports broadcasting, reflecting how the boundaries between content, technology, and investment are rapidly blurring in the Web3 era.
