The company behind the Trump meme coin (TRUMP), Fight Fight Fight, is reportedly in talks to acquire the U.S.-based crowdfunding platform Republic.com, according to sources cited by Bloomberg. The potential acquisition aims to expand the real-world use of the TRUMP token among investors and startups.
Expanding Token Utility
If the deal proceeds, Fight Fight Fight could incentivize investors to use the TRUMP token for transactions, including startup investments and fee payments. Republic.com’s infrastructure would allow the issuance of grants in TRUMP tokens, bridging the gap between crypto and traditional crowdfunding.
Sources indicate that Republic is also negotiating with other potential partners, while neither company has released an official statement.
Regulatory Context
These discussions occur amid a shifting regulatory environment in the U.S., where the current administration is showing a more favorable approach toward crypto businesses. Recently, Coinbase announced its acquisition of on-chain capital-raising platform Echo for $375 million, signaling increased activity in the sector.
Market Performance and Background
Launched ahead of Trump’s second inauguration, the TRUMP meme coin quickly attracted massive attention. Its market capitalization initially surpassed $9 billion before dropping sharply to $1.2 billion, and currently stands around $1.65 billion.
Earlier this year, Fight Fight Fight hosted a dinner for TRUMP token holders, attended by former President Trump himself, aiming to boost demand and support the token’s price.
Another Trump-affiliated project, World Liberty Financial (WLFI), has also experienced a roughly 40% decline since its September 2024 launch. WLFI previously sent a letter to Fight Fight Fight demanding that development of the Trump Wallet stop, claiming no official affiliation with the Trump family.
Future Plans
Bill Zanker, a longtime Trump associate and head of Fight Fight Fight, plans to raise at least $200 million to establish a Digital Asset Treasury (DAT) holding TRUMP tokens, potentially expanding to $1 billion in total investments. Currently, 80% of the TRUMP token is owned by CIC Digital LLC (affiliated with The Trump Organization) and Fight Fight Fight, with assets subject to a three-year vesting schedule and revenue-sharing from token trading.
Republic.com has historically supported over 3,000 companies in raising capital through both traditional and tokenized investment options, including real assets, and counts Galaxy Digital and Binance Labs among its investors. A completed acquisition would allow Fight Fight Fight to issue grants and facilitate transactions in TRUMP tokens, further promoting their use.
Meanwhile, Canary Capital is preparing to launch a TRUMP spot ETF, already registered in the Depository Trust & Clearing Corporation’s clearing system.
