WhiteBIT is celebrating its seventh anniversary with a milestone announcement: the launch of W Group, a new global fintech ecosystem that unites eight companies, spans 150+ countries, and reaches 35 million users worldwide.
According to the team, the company’s journey from a European crypto exchange to a multi-layered global fintech infrastructure marks the beginning of a new era focused on innovation, security, and broad adoption of blockchain technology.
W Group: A Unified Fintech Ecosystem for the Blockchain Era
WhiteBIT describes W Group as a multi-vertical fintech ecosystem built on the principles of security, innovation, and professionalism. Today, its eight companies collectively reach $38.9B in total capitalization and continue to expand across continents.
W Group includes:
- WhiteBIT — Europe’s largest centralized crypto exchange by traffic
- Whitepay — SaaS payment solution for businesses
- Whitechain — a fast EVM-compatible blockchain
- white.market — a P2P marketplace for CS2 in-game skins
- The Coinomist — analytics and media platform
- ByHi Show — educational blockchain show
- PayUniCard — the first non-bank financial institution in Georgia
- HashBank — Georgia’s first fully digital bank
Founder and President Volodymyr Nosov highlights the mission:
“We envision a world where blockchain empowers everyone by making finance simple, secure, and seamlessly integrated into daily life.”
The W Group team now includes 1,300 specialists across 15 global locations — from Lithuania and Estonia to Australia, Georgia, Brazil, Argentina, the UK, and Hong Kong.
WhiteBIT: A Platform Millions Trust
WhiteBIT remains the core engine behind W Group’s growth. Today the exchange reports:
- 8 million users
- Presence in 150 countries
- $2.7 trillion in annual trading volume
- A 27x increase in the value of its native token WBT
In its seventh year, WhiteBIT intensified global expansion with new services launched in Australia, Kazakhstan, Croatia, Italy, Argentina, and Brazil.
The anniversary also introduces a global brand campaign reflecting on public trust in modern technology. Through three witty short films, the campaign portrays everyday doubts about crypto — positioning WhiteBIT as a secure and time-tested platform trusted by millions.
WhiteBIT also maintains a top-tier security status. According to an independent CER.live audit, the exchange ranks among the top 3 most secure crypto exchanges in the world with an AAA rating, and is the first worldwide to earn CCSS Level 3 certification.
Innovations That Shape Industry Standards
WhiteBIT continues to push boundaries. This year, the exchange hosted the first-ever International Crypto Trading Championship (ICTC 2025). The champion was revealed during the iconic El Clásico match — a moment that captured the attention of both sports and crypto audiences.
The company also organized the first graduation ceremony in the metaverse for students of Kyiv-Mohyla Academy, where graduates received NFT certificates on the Whitechain blockchain.
SportsFi Leadership
In 2025, WhiteBIT strengthened its presence in SportsFi by becoming an official partner of Juventus FC, launching the Crypto Fan Zone, and expanding its global sports integrations.
Additionally, the company marked 2.5 years of cooperation with Ukraine’s national football team, which included selling match tickets for crypto and creating a virtual fan zone.
Product & Institutional Growth
Key achievements highlighted in the official announcement:
- WhiteBIT Nova processed over $50M in transactions in its first year
- WhitePool entered the global top 15 mining pools, reaching 10.5 EH/s
- WB Check launched — a fast transfer service that doesn’t require recipient registration
- WhiteBIT now serves 1,300+ companies, offering CaaS, OTC trading, liquidity, custody solutions, and Portfolio Margin
- A private Institutional Night event was held at the FC Barcelona Museum, dedicated to the future of stablecoins
Commitment to Ukraine and Philanthropy
Since the start of the full-scale war, WhiteBIT has donated over ₴465 million of its own funds to support the military and civilians.
With the help of Whitepay, Ukrainian charities raised over 160M USDT through crypto donations.
The launch of W Group marks a new chapter in WhiteBIT’s evolution — from a regional crypto exchange to a global fintech ecosystem reshaping how millions interact with digital finance. The company aims to build a future where financial tools are secure, accessible, and powered by blockchain innovation.
