MetaMask is rolling out over $30 million in LINEA tokens through its newly announced MetaMask Rewards program, aiming to incentivize users and expand its ecosystem.

According to the company, this initiative is not just another airdrop for hype but a strategic move to strengthen MetaMask’s long-term ecosystem and prepare for the upcoming launch of its native token, MASK.

“Yes, the rewards program is underway. Any details you may have seen or heard earlier do not fully reflect what will actually be launched,” MetaMask confirmed.

MetaMask Rewards Season 1 is set to become one of the largest on-chain reward programs in the crypto space, featuring:

  • Referral bonuses
  • mUSD incentives
  • Exclusive partner rewards
  • Early access to new tokens

The platform emphasized that long-term MetaMask users will receive special benefits, ensuring that loyal community members are recognized and rewarded.

The full rollout of the program is expected in the coming weeks, marking a significant step in MetaMask’s ongoing effort to engage its user base.

This announcement follows several key moves by the company, including the launch of MetaMask USD (mUSD) in September 2025, a stablecoin operating on both Ethereum and Linea networks and backed by short-term U.S. Treasury bills.

Additionally, ConsenSys CEO and Ethereum co-founder Joseph Lubin confirmed that MetaMask is preparing to release its MASK token, a step toward the platform’s decentralization. The Linea project and its token serve as a model for this approach.

MetaMask continues to signal its commitment to community-driven growth and on-chain innovation, leveraging rewards and strategic token releases to strengthen its position in the crypto ecosystem.

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