Crypto.com, in partnership with Hollywood.com, is preparing to roll out what it calls the first fully regulated prediction market dedicated to the entertainment industry. The upcoming platform will allow fans to trade on outcomes related to movies, TV shows, actors, music charts, award ceremonies and even Broadway productions.
According to the announcement, all event contracts will be offered through Derivatives North America (DNA) — a U.S.-registered exchange and clearinghouse regulated by the Commodity Futures Trading Commission (CFTC) and affiliated with Crypto.com.
The new product will operate exclusively on the Hollywood.com domain, giving users what the companies describe as a “safe and federally regulated way to participate in entertainment predictions.”
“Prediction markets are becoming part of investment strategies”
Travis McGhee, Managing Director and Global Head of Capital Markets at Crypto.com, said the partnership reflects the rapid growth of prediction markets:
“As prediction markets continue to expand and become part of clients’ investment strategies, we’re excited to work with a leading media company to give users a new way to engage with the content they love.”
He added that entertainment fans are some of the most passionate audiences, and the goal is to provide them with a regulated, purpose-built marketplace backed by a reliable trading infrastructure.
Real-time trading on award results, charts, ratings and box office numbers
The new platform will enable real-time trading on various entertainment outcomes — from award winners and trending TV shows to movie box office performance and music rankings. Prices will update instantly, allowing traders to react to breaking news in the entertainment world.
Mitchell Rubenstein, Co-CEO of Hollywood.com, emphasized the uniqueness of the initiative:
“The success of prediction markets shows massive demand for trading on future events — and now Hollywood.com is bringing that innovation into the world of entertainment.”
He continued:
“Together with Crypto.com, we’re launching the first prediction platform fully dedicated to film, television, gaming, Broadway, pop culture and celebrities. Imagine being able to predict reality-show winners or the next chart-topping musician — we’re giving fans a voice in forecasting the moments that shape entertainment.”
Expanding beyond sports
This move follows Crypto.com’s launch of its Sports Event Trading platform in December 2024 — also CFTC-regulated and available only in the U.S.
Now the exchange is broadening its presence in the rapidly expanding prediction market sector, competing with established players such as Kalshi and Polymarket, which have been scaling similar products across sports, political and macro-event categories.
